Easy deployment of user login and secure access to your website. This really sets the platform for all Web 2.0 technology - the ability for users to access your site in a secure way and shape the experience for themselves and other users...

Graphics and charts generated on the fly drawn directly from live data. This introduces another whole level of flexilibity to your web interface.

Custom mail and ticketing systems for support and direct secure communication with your end user.

Integration with APIs (programming interfaces) for extending the functionality of your web offering. Google Maps is a common and worthwhile tool to integate.